How to Save Money on Postage
CASS, Merge/Purge, NCOA
It all begins with the CASS Certification of your mail file. CASS essentially ensures the accuracy of the mailing addresses that are utilized in your mailings. The higher the accuracy, the lower the amount of spoilage and postage cost. It is everyone's goal to deliver the mail to the intended recipient in order to maximize revenue.
Merge/Purge is the process of identifying duplicate records in your mailing lists. Oftentimes clients will gather lists from several different sources. We are able to combine these lists and after CASS Certification we can identify duplicate records within the files and eliminate them based on rule sets. There is absolutely no reason to send two identical mail pieces to the same recipient. Eliminating the duplicates is the easiest way to immediately boost your ROI.
NCOA is utilized to update recent movers. If they have filed a Change of Address Card with the Post Office, we know about it and can electronically update their address. We are also able to send a file back to you with the updated information. NCOA is a critical step in processing your mail files. Make sure it is done on each and every mailing you do
Presorting
Many mailers choose to presort their mail because it results in lower postage.
Because we're doing some of the work, it costs the Postal Service less money to process and deliver those pieces of mail. That saving is passed on to you in the form of commercial postage prices. Basically, "presorting" means grouping mail by ZIP Code. All of the pieces going to the same destination get grouped into the same bundle or tray. We’ll sort to specific areas, and then work our way up to more general areas. All leftover mail pieces are combined together.
Our team will sort your mail to maximize postage savings. We bundle, tray, and palletize the mail and have it verified at our facility with our in-house Post Office BMEU. The Bulk Mail Entry Unit saves us a tremendous amount of time and energy when getting your mail cleared by the Post Office. With the on-site Post Office, we can have your mail ready to enter the mail-stream the same day and speed the in-home delivery time by up to 3 days.
Drop-Shipping
Let us process your files and give you an accurate postage analysis and proposal. Typically, when we reach in excess of 20,000 pieces to an SCF we can drop ship your mail and reduce your postage costs. We also notice at least a 2-day savings for in-home delivery times and sometimes greater if shipped to the East Coast. Call or email today and begin saving on your postage costs.
We also offer PMOD Priority Express Drop Shipping for Standard Mail. Some mailings just don’t lend themselves to the more traditional methods of transporting drop-shipped mail from the original entry point to the destination entry post offices. Dropshipping traditionally involves the use of over-the-road trucks to get the mail to the destination point. It works very well for many types of mailings, but smaller mailings make it tougher to take advantage of drop shipping benefits without paying high minimum charges to logistics providers. Since Priority Express has a next-day delivery service and Priority Mail has a 2- to 3-day delivery service, PEDS can be a very quick way to transport the mail to the additional entry points. This is ideal for time-sensitive mail or for delivery trouble spots.
Variable Data Services
Merge/Purge is offered as a service allowing you access to our experience, tools, and techniques for solving the common yet difficult problem of identifying duplicate records.
When you need to combine information from multiple data sources or mailing lists it involves more than a simple data reformat. Duplicate records can appear in multiple sources and need to be properly identified and eliminated. Using our advanced matching techniques developed over the past 20 years we’re able to accurately identify these duplicate records that exist in your mailing list.
Often duplicate records contain valuable information that needs to be retained on the final surviving record. For example, let’s take a scenario where two records have the same name and address information. However, one record also contains an e-mail address, while the other record contains a telephone number. We can create an output record that retains both of these valuable fields creating a “best” record. We refer to this process as a Master File Update.
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